Advocacy Essentials: Influence and impact

Advocacy Essentials for Influence and Impact

Join us for a panel discussion and learn effective strategies for your organization. Learn from the experts and connect with your peers!

About this event

Advocacy is a key part of any association’s strategy, whether you’re tackling it in-house, working with other associations, or outsourcing to an advocacy firm.

We know the pain points—balancing tight budgets and figuring out if you’re actually getting results. It can feel overwhelming, but it doesn’t have to be. Join us for an engaging event where association leaders like you will learn from the experiences of others. You’ll hear from a panel of experts who’ve been in your shoes, sharing their stories and strategies. Plus, there’s a lunch break built in so you can chat, connect, and swap ideas with your peers. This is your chance to get the inside scoop on making smart choices for your organization.

Why a Clear Strategy Matters

Let’s face it, your advocacy strategy can make or break your association’s efforts to influence policy and achieve your goals. Lack of a clear strategy can lead to wasted time, effort, and money. One of the biggest challenges is measuring success. How do you know if you’re achieving real results? Advocacy outcomes can be hard to quantify, and without clear metrics, it’s easy to feel uncertain about whether your investment is paying off. You need to set clear goals and provide measurable results so you can see exactly where your investment is going and what impact it’s having.

Panel Discussion

We’re excited to bring together a fantastic panel of pros who know the advocacy world inside and out:

• Emily Holtby - Senior Director, Government & Stakeholder Relations at the Canadian Media Producers Association (CMPA) and Board member of the Government Relations Institute of Canada.
• Stephen Heckbert - Executive Director of the Canadian Pork Council.

Moderator: Claude Paul Boivin – Former Secretary/Treasure of the Government Relations Institute of Canada, award-winning CEO, and currently the interim CEO of the Hotel Association of Canada. Claude Paul will guide the discussion, bringing his extensive experience and insights to ensure a lively and informative session.

They’ll be sharing real-life examples, talking about what’s worked (and what hasn’t), and offering tips you can use right away. Whether you’re new to this process or have been through it before, you’ll pick up valuable insights and practical advice for your organization.